Aspiration Oman – MilanoFinanza News


Aspiration Oman
Photo courtesy of Turisand

Oman calls Italy. And Italy responds. More than 46,000 expatriates who visited the sultanate for recreational tourism from January to September moved the country to third place among European arrivals. Thanks to a long courtship, composed of campaigns, promotional activities, b2b and b2c initiatives specifically dedicated to the Italian market. Also, and above all, thanks to the rich talent on the plate: the homeland of intrepid seafarers, a past marked by the Persian Empire, the Caliphates and Portuguese colonialism, Oman tells an ancient history, rooted in the caravan traffic of incense and maritime trade; AND a thousand-year heritage maintained in a natural paradise, with top-level amenities and designs that wink at those seeking travel experiences off the beaten path, in contexts full of culture. From the sandy coast of the capital city of Muscat to the rocky cliffs in the north to the tropical beaches of Salalah in the south. From treks to the Hajar Mountains, between steep canyons, lush wadis and villages perched on ocher slopes, to adventure treks in tented camps in the desert; from expeditions along the Incense Trail in Dhofar to a cruise along the evocative but still little-known Musandam Fjords: the Sultanate has the Ministry of Tourism and Heritage’s Vision 2040 to become a destination. has already set aside RO 2.290 billion investments until 2025, which are to strengthen quality accommodation facilities and geographically, thematically and purposefully diversify the offer in the name of the newly created brand “Experience Oman”.

The call of the desert

Photo courtesy of Turisand

A sandy heart as vast as the earth, with dunes changing every hour of the day and night, from pale golden noon to coppery orange sunset, shifting geometries shaped by the eternal whisper of the winds. The desert, the soul of the sultanate, represents 80% of the territory and is an undisputed must-see Turisand proposal, perfectly aligned in travel philosophy with the location of Oman’s offer. Designed like every product of this brand for the discerning target of “experience seekers”, the Voyager desert tour is an Arabian Nights itinerary that offers emotional experiences of rare intensity in the encounter with unpolluted nature and the thousand-year-old culture of this village.

Go dune-surfing among the sands of Sharqiyah, known as Wahiba Sands, a desert region in the south-eastern part of the Arabian Peninsula, learn about Bedouin customs, at dusk contemplate the fiery orb of the sun merging with the horizon and reflecting its chromaticity. the magic of an alien landscape, falling asleep under a starry sky, with stars carved by a darkness that knows no light pollution, lost in the powerful silence of ancient nature: feeling part of the desert is a priceless experience that glamping Magic Camp Wahiba Sands marries with charm andfive star hospitality in perfect Berber style, with spacious tents furnished according to local taste and each flanked by its own “bath tent” with large amphorae filled with hot water for washing. In the evening before bed, guests can relax on their private veranda or join other travelers under the Majlis, a communal tented room where they can share their stories by the light of oil lamps. Once your eyes are filled with beauty, your palate will be satisfied too: they don’t serve alcohol, but refined fresh traditional dishes, personalized by the chef according to specific dietary needs, open the doors of paradise.

Gateway to the East

In a perfect balance between a glorious commercial past and a prosperous present as the tourism epicenter of the Arab world, the capital Muscat is the Sultanate’s first calling card, the door to the east that opens to the potential of the Arabian Horn. A harmonious architecture interwoven with stratified memories, filled with museums, medinas and minarets, documents its history, while the geographical location along a stretch of sandy coastline bordered by bays and beaches reflected in crystal clear waters, such as Qumrun and Qantab, relaunches the sea. profession. The first and only on the peninsula to house an opera house, the city displays a stunning modernity in terms of decorum and cleanliness, happily balanced by a sparkle picturesque tradition, with designs from the colonial and imperial periods. Starting with the Grand Mosque, a majestic example of Islamic architecture built from sandstone and white Carrara marble, with a spectacular Swarovski chandelier that flows from the golden dome into the main prayer hall. In the heart of old Muscat, the Portuguese forts of Mirani and Jalali watch over the Al Alam Palace and blend into the rock overlooking the blue ocean; The Bait Al Zubair Ethnographic Museum, with its collections of traditional costumes, artefacts and ancient jewellery, opens a window into the heritage and culture of the Sultanate; while the Muttrah Souq, one of the oldest, intoxicates with colors and fragrances that immerse you in the most authentic local atmosphere where time slows down, proud to preserve its integrity.

Wadis, forts and ancient villages

Photo courtesy of Turisand

Not just desert, not just luxurious and exotic resorts, overlooking white beaches and crystal clear sea. Authentic wedding gifts born from the inspiration of mother nature, Oman gives postcard to rugged mountains, plateaus and deep gorges, wide valleys and canyons carved into the rock by river flows, the so-called wadidotted with unique ecosystems in the world natural pools with turquoise and emerald green water. From Wadi al Arabiyeen, one of the most evocative and uncontaminated in Oman, nestled among the rocks of the Hajar Mountains, to Wadi Bani Khalid, an earthly paradise with a handful of lakes scattered along a stream that meanders between white boulders and lush vegetation, passing through the mysterious Bimah Sinkhole crater. a karst sinkhole of unknown origin, which hides an incredible mirror of crystal water: everything here is magnificent, everything is another world. Expertly returned in the mixture of nature and culture of Turisanda design. So as we enter from the coast into the fertile Nizwa Valley, traditional villages and ancient forts emerge from Oman’s mighty panoramas as a vivid but discreet trace of its rich past: Ras Al Jinz, a fishing village at the easternmost tip of Oman. a peninsula where you can watch nesting green turtles; the ancient African port of Sur, famous for the artisanal construction of typical dhow; the city of Sinaw on the border with the desert, famous for its folkloristic “Thursday market”, a place of exchange for all the neighboring Bedouin tribes; Bahla Fort, a UNESCO World Heritage Site, and nearby Jabrin Castle, a symbol of the sultanate with a huge central tower 45 meters in diameter; or again the picturesque village of Misfat, adjacent to the slopes of Jabal Shams, with narrow streets and typical mud houses, where you can taste the flavors of traditional cuisine in the ancient house museum Misfat Old House.

Oasis, falay and culture in Ordan Oman

Gushing streams, date plantations as far as the eye can see and terraced banana, mango and lemon plantations fed by an ancient water system fail, another UNESCO monument. Nizwa, the pearl of Islam, a true oasis in the middle of a fertile valley, surrounded by high peaks and lush slopes, is a natural gateway to historical monuments and small villages perched on the Hajar massif, dominated by the picturesque peaks of Jabal Shams (Mountain of the Sun), the highest in the Sultanate, and Jabal Akhdar (Green Mountain), which every spring turns into perfume paradise and pastel shades thanks to the blooming of the legendary Damascus rose. On the routes connecting Muscat, the interior and the south of the country, the ancient capital of Oman maintains a vibrant trading tradition and represents its main cultural center. Nizwa embodies the illustrious history of Omani civilizations and dynasties, from the ancient fortress built in 1650 on 12th-century buildings by Sultan Bin Saif Al Yarubi to more recent masterpieces such as the futuristic Oman Through the Ages Museum. Monumental traces that alternate with authentic slices of life, such as the famous souq, which turns into a cattle market on Fridays, where the inhabitants of the surrounding mountains go to sell goats, sheep and cows.

A stone’s throw from heaven

Photo courtesy of Turisand

Just 30 km from Nizwa, Jabal Akhdar from its 3 thousand meters above sea level offers an incomparable view of the canyons below, dotted with remote farming villages, steep cultivated terraces and rose gardens overlooking rocky walls. From hiking on mountain trails to canyoning, from mountain climbing to trekking on mountain bikes, the massif is a real paradise for outdoor sports lovers. At the top of the peak, Anantara Al Jabal Al Akhdar Resort offers an oasis of Omani architecture that combines inimitable charm, great elegance and a breathtaking panoramic location, a five-star jewel immersed in the wild landscape of the Saiq Plateau. It offers 82 apartments and 33 villas with private infinity pools, among which it stands out the most luxurious in all of Omanthis refined and tranquil retreat offers refined gourmet experiences in its three restaurants: Al Maisan, an Arabian style with International cuisine, Al Qalaa, a must for lovers of Middle Eastern flavors, Bella Vista, near the Mediterranean-inspired Italian pool. The culinary offer is completed by Al Baha, the ideal place for an aperitif at sunset, and the Arabic/Moroccan-style Al Burj Lounge for a coffee ritual or a glass of bubbly. Not to mention the temperature-controlled infinity pool with unbeatable canyon views, a stone’s throw from Diana’s Point, and the country’s “highest” thermal treatments, which utilize the healing properties of attar and pomegranate. A small wedding favor, in short, a rare jewel among the many jewels of Oman. Selected, not by accident, come on Travel designer from Turisanda.


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