Partner Inter buys Haglofs ski jackets


As the Alps fill up with skiers and the ski holiday season begins, so does a financial operation in the world of mountain wear: a Swedish brand The Haglofsthe historic house of high-end technical clothing, passes into the hands of a Swiss-Chinese investment fund Lionrock.

From football to mountains

Lionrock is an old acquaintance in Italy: the financial company is a shareholder of Inter FC in the first phase of Suning’s ownership. Bottom Daniel Tseung AND Tom Pitts took over 30% of Milan football club and bought the remaining share of an Indonesian businessman Erick Thohirthe first foreign owner of an Italian company, for 150 million euros.

Operation details

Lionrock Capital, a private equity firm founded in 2011, has agreed to acquire 100% of Hagl√∂fs from Japanese multinational Asics Corporation. The company was founded in 1914 Wiktor Haglof, the company is a renowned sports equipment brand that designs, develops and markets apparel, footwear and equipment sold in 28 countries. Based in Bromma, Sweden, Haglofs has been bought by ASICS since 2010. The Lionrock portfolio also included an English footwear company Clark’sfamous for “ankle boots”.


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