Suitcases packed for more than 19 million Italians


AGI – Over 19 million Italians decided to travel for the Christmas holidays and the vast majority (95% at Christmas and 91.7% at New Year) will remain in Italy: the choice to go abroad concerns a small number of travelers who are still heading to major European capitals.

This follows from a forecast survey by ACS Marketing Solutions for Federalberghi, according to which the percentage of those who intend to extend their vacation until New Year’s Eve (May 17) is increasing.%). Global holiday sales up 14.4% to an estimated 14.993 billion.

We are spending more, as the research says, but in reality because of the hardship caused by the rise in the cost of living there is a tendency to drastically reduce spending on accommodation, food and entertainment.
Among those who remain in the Bel Paese, 55.2% will not leave their region. The list of popular Italian destinations is topped by mountains (30.2%), followed by cities other than residences (23.4%), artistic places (19.9%) and seaside resorts (17.4%).

If the motivation to travel for the Christmas days concerns around 13.2 million Italians and is mainly connected to the desire to meet with their families, unwrap presents together and relax while staying close to home, on New Year’s Eve they are mainly looking for relaxation and rest. fun, they may have decided to go abroad: of the 5 million and 900 thousand individuals who planned a holiday on New Year’s Eve, 8.3% actually decided to go outside Italy, mainly to major European cities.

“The scenario that our research presents us is a recovery, yes, but it will take time. Because I don’t think we can underestimate the fact that among those who have decided not to leave, there is a good 49.5% of the will. they face a mandatory choice from economic reasons,” comments Federalberghi President Bernab√≤ Bocca. “It seems that our fellow citizens are more and more oriented towards giving more content to the duration of their vacation,” adds Bocca – This is undoubtedly a positively striking fact, as it actually brings back the feeling of returning to a kind of normality that was lost. the terrible years of the pandemic”.

Reproduction is expressly reserved © Agi 2023


Source link

Leave a Comment