Three axes of the New 408 – MilanoFinanza News


The year was 1893, when the Peugeot Type 3 25 chassis ordered by Count Gaetano Rossi from Schio arrived in Italy, becoming the first car to drive on the country’s territory. From this moment, the motorization of mobility began in our country. To commemorate this event, Peugeot launched the new 408 model on the Italian market, a car that perfectly embodies the innovative mission of the brand. The new 408 is expressed in three terms that represent its spirit and image: Grace, innovative design; Emotions, instinctive driving; Perfection, efficiency. From an aesthetic point of view, it presents itself with a silhouette that is connected to the world of Fastbacks (a two-volume four-door body, characterized by a slanted and tapered tail like a coupe), with a feline stance that releases charm from every angle of view. “At Peugeot, we believe that life gets better when you add a little rhythm to it,” emphasized Linda Jackson, CEO of Peugeot. “And with its unique appearance, innovative styling typical of the Fastback world and agile elegance, the New 408 is the perfect expression of our brand’s philosophy and ingenuity. Unexpected from all points of view, it was designed for car and life lovers who want to break free from traditional formulas and seek responsible pleasure with all the emotions that come from instinctive driving and a calm journey ยป. The interiors are comfortable and well finished with the latest generation i-Cockpit, a compact steering wheel with integrated controls and a 3D instrument panel with a 10” digital display that dominates the scene and allows the driver to have all the instruments but not only under control. The driving assistance systems are also top and are supported by six cameras and nine radars.Among the available Adas are adaptive cruise control with Stop & Go function, Night Vision, a technology that detects living beings (pedestrians / cyclists / animals) in front of the vehicle at night or in reduced visibility before they are illuminated headlight beam, long-range blind spot monitoring (long-range blind spot monitoring system, 75 meters) and Rear Traffic Alert, warning of the presence of rear traffic (alerts the presence of a nearby danger when backing up).A range of engines that are efficient and fuel-efficient, it includes two plug-in hybrid versions of 180 and 225 hp, and one with a 130 hp PureTech gasoline engine. All three are paired with an 8-speed Eat8 automatic transmission as standard. A 100% electric version will be introduced in a few months. The offer is divided into three different trim levels: Allure, Allure Pack and GT with prices starting at 33,800 euros.


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