Tod’s launches Lamborghini rubber – Fashion –


Tod’s rubber is born with a special line reminiscent of Lamborghini super sports cars.

Presented today in Florence, at the Stazione Leopolda, on the occasion of Pitti Uomo 105, the collection includes two models of men’s and women’s shoes, the iconic rubber and sneakers, available in the bright yellow, green and blue colors typical of sports. cars of the house of Sant’Agata Bolognese. “It’s a marriage of absolute quality with a company with a very refined design – said Diego Della Valle, who just arrived in Florence from Miami -. It falls into the basket of iconic things. And I’m a supporter of coherent things.” It is a product that will work. They are strong in the automotive sector, we make shoes for drivers. It’s a novel idea, well designed.’

After an initial meeting with Lamborghini’s CEO, the project took a year to complete. The fully hand-stitched rubber has a new line that evokes the look of super sports cars, while the strapping treatment takes on the theme of aerodynamics. On the soles, the signature rubbers become macro and have the same design as Lamborghini’s rear bumper, while the car company’s crest is on the heel.

In a few days, as usual, Tod’s will present the men’s collection for next winter in Milan, at Villa Necchi. “Milan and Florence complement each other – says Della Valle -. Milan is my first home. There is a piece of my heart in Florence, we feel completely at home here.” During the presentation, there is also space to talk about the economic scenario that awaits Italian fashion. “2024 will be the year of consolidation of Made in Italy. – says Della Valle, confirming the thesis supported yesterday at the inaugural Pitti Uomo conference – we will define it as a good year.” Finally, among the journalists there are those who ask about Chiara Ferragni. “We have to see what happens, now I’m coming from Miami, but I know there’s an investigation, let them work in peace – answers Della Valle -. Let’s also give people time to show what they did: I read that Chiara is calm. ”

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